CASE STUDY
My Served With Honor Veteran Portal
A unified experience connecting veterans with the services they need.
ROLE:
Lead Designer
RESPONSIBILITIES:
UI/UX, Information Architecture, Design System, Branding, Art Direction
I led the design direction for the Served With Honor Portal, collaborating with an external agency during the early concept phase before taking ownership of the platform's UX, visual system, and implementation. My role focused on transforming initial concepts into a scalable, cohesive product that could support the organization's long-term growth.
"Veterans shouldn't have to navigate multiple systems. They need one experience that's designed to build trust."
A unified portal and scalable design system transformed fragmented services into a connected experience veterans could navigate with confidence.
Building confidence before conversion
The sales page served as the first touchpoint for many veterans exploring MyServedWithHonor. I designed the hero experience to quickly communicate credibility, clarify the organization's value proposition, and create a clear path toward taking the next step.
Marketing Design
Landing Page Design
Conversion Design
Designing for confident decision-making
Veterans needed more than a list of pricing options—they needed context. Through thoughtful information hierarchy, side-by-side comparisons, and clear value communication, the experience transformed a complex purchasing decision into one that felt transparent, approachable, and easy to understand.
UX Design
Comparison Design
Visual Hierarchy
Designing for clarity at every step
The user experience didn't end at conversion. I designed onboarding flows that made the claims journey feel transparent, replacing uncertainty with clear milestones, progress tracking, and timely guidance so veterans always knew where they were—and what came next.
UX Design
Journey Mapping
Product Design
KEY TAKEAWAYS
End-to-end Design
From first impression to long-term engagement
This project strengthened my ability to design across the entire customer journey, creating experiences that balanced marketing, product, and service design while maintaining a consistent user experience throughout.
